Top 5 Reasons For A Corporate Video.

Would you prefer turning and reading some 20 odd pages of an uninteresting content or would you like watching an interesting 3-5 minute video? Obviously, you would prefer watching a video. A video is not only an interesting medium but it also serves the purpose of providing and more importantly, registering the information in the minds of our target audience. Today every business is finding it essential to create a corporate video as part of a corporate video strategy and reach out to its existing and prospective customers. Here are the top five reasons why your business too MUST have a corporate video:

1)          ‘Express to impress.’

Your prospective customers would surely wish to see your infrastructure and the facilities for real. And when you have spent so much on these facilities and infrastructure, why not show it off as the professional hub of expertise that it is? A well-planned corporate video strategy ensures your business is presented in the best light.

2)          Credibility:

A corporate video can garner you instant credibility and is highly recommended for the reputation of your business. People often don’t like going through tedious presentations, and playing a corporate video at the beginning can engage them and reinforce the corporate video benefits by making them believe that… it’s different!

3)          Convenience:

Your customers can simply watch your corporate video and not bother you with a site visit. A well-executed corporate video strategy ensures they get a comprehensive view of your business remotely. Because a site visit often becomes a bit inconvenient for you as well as your customers. Saving time, energy, costs…is always a great idea.     

4)          Short and sweet!

Get the best possible message in the shortest possible time! Corporate video marketing allows businesses to create concise yet impactful content. Corporate videos can be short yet detailed. They are capable of narrating the whole story in a very short span of time. In just a few minutes you can show the viewer everything that’s relevant to them without jeopardizing their schedule.

5)          Easy to upload and  share

Search engines are simply in love with videos, and it’s quite obvious from the fact that Google has bought YouTube. By adding tags and keywords to your video, you can make it more accessible and expand your reach to millions of prospective customers. Corporate video marketing plays a key role in boosting online visibility. Video-sharing sites like YouTube and Vimeo make it easy to share content using a link or an embed code. This increases the chances of people sharing your corporate videos on their blog, Facebook page, or other social media accounts. A strong corporate video strategy ensures your content is engaging enough for others to promote it for you. The more your video is shared, the wider your reach, increasing brand visibility by leaps and bounds.

At TOOLBOX STUDIO we tailor-make high quality, content-rich films with style and passion. Our talented team of experienced directors, producers and editors have all the skills required to produce the wonderful video for you. Toolbox is working towards providing optimum solutions also in the corporate film productions, a trend that is catching up as an effective communication medium. Our AV Production support along with motion graphics backup is capable of providing various solutions as an integral component to your macro marketing strategy.

Let your corporate video speak for you in the most effective way. Reach out to the millions of prospective customers out there and show…you mean business!

Arun Gupta

Last updated: April 4, 2025

Arun completed his post-graduation at FTII with motion picture photography as his specialization. With more than two decades of industry experience as a Cinematographer and as a Producer he has more than 300 projects like television commercials, television shows, Music videos, corporate films, Short films and documentaries to his credit.