Why Company Culture Videos are Essential for Hiring Top Talent

Given the cutthroat competition in the candidate hiring space, employers and recruiters must go the extra mile to attract top talent. Employer branding and candidate experience have become important terms and concepts in this realm, and for good reason. After all, no one wants to apply to an organisation that does not seem exciting or promising enough.

One way to showcase your company culture and stand out from the crowd is to create company culture videos. These videos offer a powerful tool to visually represent the values, work environment, and mission of your organisation. They help potential candidates gain insight into the unique aspects of your company, making it more appealing and relatable.

When we refer to a company as ‘ideal’ for employees and job seekers, we refer to the enterprise’s ability to attract prospective employees, including freshers and experienced professionals.

So, how do companies set the bar high for themselves and compete with their peers to attract the best talent in the industry?

• For starters, they create a comprehensive online and offline presence for themselves.
• They create engaging websites that showcase the organization’s capabilities.
• They list themselves on job portals and avenues like LinkedIn.
• They work on creating a positive perception about themselves in the professional world.
• They tap into new media and technology to reach out to millennials and generation X.

Today’s potential employees prioritise company culture when deciding where to work. Company culture and employer branding mean developing an all-around brand experience that can resonate with job seekers. Today’s enterprises are picking up the latest market trends and experimenting with different methods to showcase their company culture, such as creating company culture videos that give a more authentic and engaging view of the workplace environment.

Types of company culture videos

One such popular and effective method is creating company culture videos and recruiting videos. Company culture videos come in different forms and styles, including:

• Company branding videos
• Employee testimonial videos
• Client testimonial videos
• Promotional videos for social media
• Video ads for job listing platforms
• Company profile videos for own website

The common factor in all of the video types above is that they try to paint a positive picture of the company in question. Creating a company culture video has a huge set of advantages. Different organizations can tap the potential of a company culture video by showcasing:

• The company’s physical presence
• Vision, mission and core values
• Infrastructure and facilities
• Team and employee activities
• Workplace culture
• Employee perks
• Professional growth opportunities
• Work-life balance
• Reviews of the company from existing employees and collaborators

The idea here is to show prospective employees how amazing it is to work at your company. And once you do manage to attract the targeted people, it is up to the company to live up to the promises your brand makes in the said video.

Tips on making an awesome company culture video

1. Keep it real

The thumb rule is to keep it real – your company video must honestly reflect who you are as a business and employer. Avoid misrepresenting yourself to gain jobseekers’ attention (only to disappoint them eventually).

EXAMPLE: The TOMS Customer Service Team Video

2. Establish your purpose

Your company culture and recruitment videos should be clear and concise in letting the viewers know what you want. Put forth your proposition clearly so the audience knows why your video should matter to them. Highlighting company culture video benefits can help emphasise how your company’s values and work environment align with potential candidates’ expectations. This approach ensures that the message resonates with the right audience.

EXAMPLE: Apple’s Employee Recruiting Video

3. Highlight the core values

An open-door policy, complimentary perks, and collaborative work have now become values expected of businesses. While making your video, highlight the core values that make you different from other companies.

EXAMPLE: The Value of Value at Atlassian

4. People, people, people

Unsurprisingly, company videos featuring people (employees, workers, managers, etc.) do drastically better than those showcasing fancy buildings, expensive offices and text/voice-based rundown of the company’s USPs and values. Featuring real people in your video can add a sense of freshness, relatability and credibility to your company culture video, as is evident from the example below.

EXAMPLE: Bamboo HR’s Work/Life Balance Video

5. Add a dash of vibrancy and humour

We already have an overpopulated world of boring business videos. Make yours enjoyable to watch, and ensure that you include funny and realistic things that catch the attention of job seekers. Check out the video below. It is not over-the-top comedy but makes you chuckle and look at the company culture.

EXAMPLE: This is Zendesk

6. Never compromise on quality

If you believe in offering only the best to your customers and employees, why should the company culture video you make be any different?

EXAMPLE: Google Interns’ First Week

Companies like Toolbox Studio are experts at creating company culture videos and AVs for recruitment purposes. Having worked with businesses from diverse domains for over 10 years, we know what kind of videos work for what purposes. Our in-house team of writers and directors understand different types of audiences and develop ideas and scripts according to your unique needs and objectives. The benefits of company culture videos are clear: they help showcase your brand, engage potential employees, and provide an authentic look into your workplace environment.

Need a company culture video? Get in touch with us with your requirements now!

Jijin P K

Last updated: December 18, 2024

Jijin has 2 years of experience in the film industry as an Assistant Cinematographer and has worked as a still photographer in two movies in Malayalam. He was part of many other short films and documentaries as director and cinematographer.