How To Get Better Qualified Leads

According to Unruly, interesting or enjoyable videos on a business’s webpage are likely to increase customer purchase intent by 97% and brand association rate by 139%. Explainer videos illustrate how your product or service can serve as solutions to your consumers’ problems. With the right kind of brand messaging, the appropriate whys, and exciting visuals, explainer videos can help generate better-qualified leads. What more? Explainer videos help generate revenue, increase web traffic, and bring more customers to your business.

How do explainer videos help every industry?

Whether you’re a new tech start-up or a well-established company, explainer videos can effectively increase brand awareness in a simple, engaging, and faster way. No wonder, video marketing is gaining ground with each passing day with explainer videos being one of the most important means.

• Education and eLearning – Complicated learnings can be made easier through whiteboard animated videos for virtual classrooms and online courses. It can be beneficial for educating employees to upgrade their skills.
• Healthcare – Explaining complex medical concepts through engaging videos can ease the understanding of your healthcare services and their benefits.
• Technology – You can make your tech services and products like mobile apps, software, hardware, etc. engaging and more appealing through explainer videos.
• Finance – With the help of explainer videos, you can educate your consumers about how you’re taking care of their money to build trust and increase goodwill.
• Manufacturing and Logistics – Manufacturing processes are complex, and it gets difficult for consumers and employees at different levels to get a hold of the bigger business picture. Explainer videos can communicate effectively across these channels that are involved in the process of production to maintain information consistency.

Apart from these advantages, explainer videos can be made in several languages to communicate with the concerned people, whether consumers, employees, business entities, etc. very easily.

Here are some jaw-dropping explainer video facts –

• A third of the entire time people spend online is spent on watching videos.
• When both text and video are available on the same webpage, 69% of users would prefer watching a video to learn about a product or service.
• According to Brightcove, 62% of consumers are more likely to have a negative perception of a brand with a low-quality video experience.
• An interesting explainer video can increase the brand visibility and credibility of your business.
• 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
• According to Unbounce, including an explainer video on a landing page can increase conversion rates by 80%.

How can explainer videos help generate better quality leads?

One of the best advantages of explainer videos is that they help your company get better-qualified leads. Explainer videos, when used in their optimum capacity, can also help increase sales and conversion rates for your business. They work as great marketing tools and help reach a wider audience – Invodo says 92% of mobile video consumers share videos with others. So, when customers engage with your company’s explainer video, they are more likely to share it, providing your business with a larger customer base.

Increase leads and sales with the help of explainer videos

While creating an explainer video, you must keep in mind your audience.

• What would your potential customers want to know about your products or services?
• What are your audience’s needs?
• How can you convince your viewers to connect with your business and use your products or services?
• What kind of language, tone, video, and illustrations would your viewers enjoy?

Secondly, you have to analyze what kind of explainer videos are best suited for your business. There are three kinds of videos that can benefit a business:

• Explainer Videos: These are basic videos that give an overview of your business generically. They provide just enough data and information about your product or service for a customer to understand your rundown without many doubts.
• Educational Videos: These focus on a particular quality/aspect of your product or service and explain it in detail. They increase product awareness, branding, and viewership.
• Promotional Videos: Promotional videos directly increase conversions by their engaging and conversational tone. They market your product to the intended audience innovatively and persuasively.

A good call-to-action also goes a long way. Your explainer videos can feature links to your social media handles on platforms such as Instagram, Facebook, Twitter, YouTube, and LinkedIn. This would allow your viewers to find out more about your business and engage better – your audience can be directed to learn about your products and services even after the explainer video has been finished.

How have explainer videos helped businesses so far?

45% of businesses involved in video marketing say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective. Having an explainer video on your home page can engage a greater number of viewers with your company. To significantly increase your sales and customer leads, you may want to add an explainer video on your landing page too.

Another excellent way to bring more conversions is by including an explainer video for your email marketing campaigns.

• 47% of businesses use explainer videos for email campaigns. Of these, 80% believe it to be an effective tactic.
• According to a report published by Forrester, including an explainer video in an email leads to a whopping 200 – 300% increase in click-through rate.

Today, explainer videos are considered by many companies as one of the most efficient marketing and sales strategies as they easily create a high demand for the company’s products. Does your company have an innovative explainer video? If not, then get in touch with Toolbox Studio; we can help you create one that’ll positively affect your leads, sales, and conversions.

Dr. Kavita Chordia

Last updated: October 4, 2024

Dr. Kavita Chordiya experience covers almost 10 years of teaching. She holds the variety of other crucial positions like Chairperson for Labour Laws, Member of the Syllabus Review Committee of SPPU, Paper Setter, Moderator, Examiner, Ph.D Guide, BSE Resource Person. She is Author of many books in the field of Management.