Explainer Video Kit: 5 Essential Elements of Explainer Videos

It is no secret that explainer videos are all the rage in the industry today because they deliver such great returns on investment. From corporate giants to startups and even NGOs, businesses of all types and sizes rely a lot on the power of explainer videos elements for various purposes. Using suitable explainer video services can help create captivating visual narratives that engage audiences and drive results.

Top 5 reasons why explainer videos work

• Admit it – you would rather watch a two-minute video than skim through an entire webpage full of text. Videos not only grab the audience’s attention, but also retain it for a longer period when compared to other formats.
• We’ve all had enough of boring PowerPoint presentations, paper pitches and lengthy blogs. A well-crafted explainer can skip the guesswork and get straight to the point and that too in a highly engaging manner.
• From a business point of view, an explainer video can better explain product features, benefits, service offerings, and business concepts than any other format. By utilizing professional explainer video services, businesses can convey complex concepts in a clear and engaging way
• Google loves videos! Websites with well-optimized videos and fresh content tend to rank higher on the SERPs (search engine results pages) and that just reestablishes the importance of creating good videos for your business.
• Several studies suggest that customers are more likely to purchase a product or avail a service after watching an accompanying explainer video. Investing in professional explainer video services can be a game-changer for your business, helping you connect with your audience effectively.

Making an explainer video – 5 elements that you must focus on

1. Story and script

No matter how catchy the visuals, if a video doesn’t have a well-written storyline or concept, it will never work. The story is the “hero” of every video, so there is no compromising on that! Make sure you work tirelessly on the basic storyline of the video you wish to make. Keep the content simple and direct. Talk to your audience in the language that they can understand and relate to (instead of throwing around industry jargon). Scriptwriting is a specialized skill in itself, so it is always better to outsource this part to experts who have substantial experience.

2. Storyboarding

Now that you have a story in place, you need to figure out how it will be presented on screen. This is where storyboarding comes into the picture.  Brands must spend enough time on this process until they know how to translate the story into an on-screen spectacle.

3. Animation

Animated explainer videos come in various forms – 2D character animation, whiteboard animation, infographics, kinetic typography, etc. Make sure you know what kind of animated video you wish to create and then figure out how you want to go about it. While there are several online tools and explainer video kits that claim to help you do it yourself, we recommend hiring a professional explainer video services to do it for you.

4. Timing

Research suggests that key information should be delivered to the viewer within the first 30 seconds of your video. Here’s a good example –

The objective of the 45-second video was to announce the company’s new ISO certification, suggesting that clients’ primary concern (data security) was duly addressed. See how we disseminated the key message within the first 30 seconds of the video? That is exactly what you should aim for. Thanks to the dying attention spans, most people get bored within a minute or so. You need to make certain that your video is no longer than 90 seconds and manages to hold the viewer’s attention till the very end.

5. Sound

Sound is an element that is often overlooked, but it plays a massive role in making or breaking a video. Your explainer video NEEDS to have high-quality sound – it could be a voiceover or just background music, or a mix of both. The right kind of music can really set the tone, mood and pace for your explainer video and hence, ignoring or belittling this very important aspect is sheer foolishness.

So, there you have it; the five all-important elements that you must have in your business explainer video kit. At Toolbox Studio, we specialize in crafting high-quality business explainer videos for businesses and if our 10+ years of history is anything to go by, you will know that we have everything you need to break the clutter.

Contact with our team to discuss your business explainer video requirements today!

Utkarsh Salunkhe

Last updated: October 4, 2024

Utkarsh was honored with the 7th Dadasaheb Phalke film award for his short film "Grey," and presently, he is working on post-production of a Trilogy feature film project called 'SHADES' for which he is responsible as a Writer, Director, Editor and Art Director.