They say that change is the only constant in life – and the way the education sector has evolved over the last several decades pays testimony to that quote. The methods of delivering training, the modes of learning, the way classroom teaching has transformed, the use of mediums other than traditional textbooks, and the shortening attention spans of the younger generations have all contributed towards certain changes in the way education is perceived and carried out in schools, colleges, training centers and even private coaching classes.
However, unlike most other fields of work and walks of life, education has been relatively slower in terms of acknowledging, accepting and incorporating new technology and novel methods of communication. That is not to say that the field has been left behind. No, the world of education has gone from strength to strength, capitalizing on novel means of delivering training and promoting educational setups by using various techniques.
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One unarguably effective technique is using educational explainer videos – explainer videos, in particular. One cannot deny or underestimate the importance and benefits of videos in education. While you might see many colleges investing in making different educational explainer videos, stylish ad films and virtual tour videos, explainer videos for educational institutes are still a comparatively unexplored and underrated means of communication.
How can animated explainer videos be used for education?
Educational Explainer videos are not only a wonderful way to put forth a concept, message or idea, but they also tend to leave a lasting impression on the viewer. Here are seven ways in which different types of educational explainer videos can help educational institutions up their game and get better results (along with reasons):
1. Engagement
It can’t be denied that the audio-visual form of communication is rather captivating and can engage the receiver better than traditional forms of communication, including text-based learning. In the education space, institutes can really get their target audience hooked on to the message they are trying to deliver through a well-crafted explainer educational video.
2. Conceptual Clarity
So, how do educational explainer videos help students learn better? Some subjects, topics and concepts require trainers or professors to simplify and break them down so that it is easy for new learners to understand and absorb. Educational Explainer videos enable this by simplifying complex topics and presenting them in an easy-to-grasp format, which makes the learning process much more effective.
3. Participation
The advantages of using videos in teaching are not limited to comprehending course material better. Visual learning encourages student participation like no other mode of training can. Using videos in the classroom can enable increased participation of individuals as well as groups. Several schools have started using videos to boost participation and interaction levels.
4. Online availability
eLearning has become a massive part of education today and for good reason. The fact that eLearning material includes video-based learning and is freely available online means that learners can learn at their own pace and convenience (and even revisit course material when they want to).
5. Impact
Short videos create an instant impact on the viewer and can be used by colleges and educational institutions judiciously for purposes like welcoming a new batch of students on board or delivering orientation. A welcome video or video-based orientation/induction has proved to be an effective means to make new entrants feel at home. This was first tried out by HR departments in organizations, but it is also a very effective way to make students feel at ease on their first day at school or in the university.
6. Promotion
The competition between educational institutions is almost cutthroat today, and every setup is trying different things to reach out to prospective students and their parents. One of the most efficient ways of promoting an institute or advertising courses is by using quality educational explainer videos. Educational Explainer videos can not only present facts, figures and key pointers in a crisp manner, but also create an impact and influence the buyer journey to an extent.
7. Staff training
Educating students is one thing, but training the staff is a different ball game altogether. Explainer videos can help with staff training by breaking down information about new policies, procedures, exams, course structure, curriculum, etc. instead of going the traditional route.
There are various types of educational explainer videos that educational institutes can experiment with, including:
- 2D character animation videos
- Whiteboard explainer videos
- 3D animated explainer videos
- Animated infographics
- Kinetic typography videos
Here’s an example:
The use of videos in learning and teaching is only going to become more popular as institutions empower students to access course material and college information from their devices.
If you, too, have realized the importance of leveraging the audio-visual medium in education and want to create educational explainer videos for your needs, get in touch with our team now! Toolbox Studio is the frontrunner in educational video production. The studio has delivered several educational explainer videos for educational institutes like Seamedu School of Pro-Expressionism, enabling them to enhance the experience of both students and prospects.
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