It was a momentous occasion, with Pune’s Shrimant Dagdusheth Halwai Ganpati idol completing 125 years and PNG Jewellers, the distinguished jewellery brand, celebrating 185 years of glittery success. To mark the occasion, the latter approached our video production team to make a film that showcased their latest endeavour – crafting the cherished “mukut” (crown) and other new ornaments that would embellish the Ganesha idol.
The idea was unique and had a lot of potential – so we decided to give it our best shot and shoot the entire process as it happened.
From creating an outline of the concept to planning shoots of Mukut making, the initial phase was almost as challenging as the last couple of days when we finished the video. Our in-house team of strategists, artists, directors, writers and storyboarding experts got going as soon as the project came on board, meticulously planning every step and creating a framework that would ultimately result in an unsurpassed visual treat.
Since PNG Jewellers pride themselves in their unrivaled ability to create pure magic out of stones and metals, we wanted to bring out this ‘craftsmanship’ element very strongly through the film. The shots were mainly taken during the actual creation of the ornaments at the client’s jewellery-making workshop. Some shoots were conducted at Toolbox Studio’s Chroma studio as well. And finally, our crew went to the revered Dagdusheth temple to round off this phase by taking additional shots once the ornaments were decorated on the idol.
The Mukut-making shoots happened at various locations and at different times of the day, so our team had to schedule extensively in advance to ensure that we were fully equipped with all the prerequisite shooting and lighting gear and that there were no logistics shortcomings.
It took one entire month to capture the entire jewellery-making process and was extremely exhausting but we always knew our hard work wouldn’t go unnoticed once it took shape!
Part 2 : The Postproduction:Now that we had all the great shots we needed (as planned during the scripting and storyboarding phase), we got down to threading them all together seamlessly to create a visually-enthralling experience.
We were running out of time and had only 3 or 4 days to wrap up the entire postproduction process which included key elements and steps like editing, background score and voiceover. But kudos to Toolbox Studio’s postproduction team for not only managing to do the needful but also churning out high-quality results within no time.
We created multiple teasers to create a buzz around the special occasion and then delivered the final output which, in the viewers’ words, is nothing short of ‘incredible’!
The crafting of the Mukut making was shot at the PNG Mukut workshop for several days, while some of the jewellery-making shots were produced at our in-house Chroma studio at Toolbox. Our team of artists and technicians captured the glittery process on video with a combination of great storytelling and dazzling visuals.
Upholding the decades of brilliance and magic that Dagdusheth and PNG Mukut Jewellers are known for, we created a corporate film that perfectly encapsulated the magnitude of the occasion.
Take a look at the final output, which is the result of 40 laborious days of efforts, skills, and expertise.
