Key Considerations for Crafting Your Corporate Film
Corporate Filmmaking has recently gained popularity as a medium to convey a message effectively. The more prominent brands have been using this medium to gain traction in the online world as a means to establish brand identity and boost recall. The online world is less regulated than the traditional means of communication. This trend is now trickling down, and many medium- and small-brand brands are also getting on board. It is more economical, and in today’s world, it has a broader reach. So why not capitalise on it? Understanding the corporate film meaning can greatly help in harnessing the full potential of this powerful marketing tool.
As corporate filmmaking brands begin to make it, they realise they aren’t prepared for it or have lost the plot somewhere along the way. Having made a few of these ourselves, Toolbox Film Studios now has a list of questions we want brands to answer before we begin production.
Points That Demand Attention Before The Corporate Film Production
The closer your corporate film meaning is to the core message, the better results you will achieve. We insist that brands answer these questions to create clarity for us in the making of the video but also for them to leverage the production to gain better results.
1. What is your core message?
Every brand has a core message that it wants to send out with corporate filmmaking. This is usually decided upon when the decision to make a corporate video is made. However, the advantage of a corporate video is that it can be a little longer than a regular commercial. We ensure that our clients know that they have the leeway to make some additions to their messaging if they want to here.
2. Who is your target audience?
A good production unit understands the importance of this definition to creating a compelling corporate film. We encourage our clients to define these criteria and redefine them again. The more specific these criteria are, the better aligned the corporate filmmaking will be.
3. What are the beliefs and values that the brand gives importance to?
The corporate filmmaking usually delivers one specific message, but it must also reflect the brand’s values. The brand must revisit its values and explore them further to ensure that they are conveyed.
4. What is the take away for a customer?
A customer has only one reason for looking up information on any medium: to find or suggest a solution. The focus of corporate film production also needs to begin with the customer’s takeaway and consistently reiterate the point.
5. What is the emotion that you want to evoke in your audience?
There is a reason why brands are working on humanizing themselves. Emotions make sales better than facts. So what is the emotion that the brand wants to associate this corporate video with? This is another factor needs to be built into the script.
6. Call to action
At the end of every pitch, you want your audience to react and do something. Why else would a brand make a corporate film? This is the call to action. The entire corporate filmmaking will revolve around enticing the audience to respond positively to this call to action, which must be finalised before working on the script.
7. What is your budget?
Always keep a measure of this. A lot of decisions involving the production will depend on this.
Have you asked the right questions before entering corporate filmmaking production?
