What are the Key Benefits of Corporate Films for Business?

Different businesses play around with diverse types of videos to achieve short- and long-term objectives. Right from engaging the audiences to spreading awareness about a brand’s message and from promoting a new offering to presenting facts and figures at annual conferences, brands keep experimenting with video creation and marketing.

In the modern era, corporate films have proved to be a highly effective medium for enterprises to promote their business through digital and other electronic AV mediums. With a swarm of video production houses and corporate film production agencies offering high-quality video making services in India, the time couldn’t be better for your business to consider investing in corporate videos.

Here are a few reasons why videos (especially corporate films) are more effective compared to other mediums:

1. Engage the audience

With diminishing attention spans and the reluctance to read a whole lot of text, today’s consumers are drawn towards well-crafted videos. From a business point of view, it makes complete sense to use video as a tool to engage your target audience.

2. Google loves videos!

It is no secret that ever since Google acquired YouTube more than a decade ago, it has given due importance to quality videos. If you don’t believe it, a simple query on the world’s most popular search engine will show you that in a lot of cases, the top results are in fact videos.

3. More exposure

Online presence is critical to a company’s success in the modern business world and corporate videos can truly help you up your game in terms of being “visible” online. What’s more, sharing videos is easier than sharing text-based documents.

4. Get the message across creatively

Imagine having to skim through several pages of text as opposed to watching a quick video – which one would you prefer? No points for guessing that one. Several brands have made great use of video creation techniques and creative storylines to make their videos the best they can be.

5. Generate leads or convert leads into customers

Video marketing enables you to add calls-to-action elements at different points and nudge the viewers to take the next step. Numerous companies have experienced a serious rise in the number of leads and conversions after they invested in video marketing.

Let’s take a look at some common types of corporate films that are great for different types of businesses.

1. Company Profile Videos

You might have come across short videos that encapsulate everything that a company or brand is all about – right from what their business is about and what their offerings are to intrinsic elements such as their values, vision, mission, guiding principles, etc. This type of corporate film, also referred to as company profile video, is one that can enable you to present your identity and everything related to your enterprise in a matter of few minutes.

2. Product / Services Showcase Videos

Whether it is a new product that you are launching or a novel service that your business provides, unless you bring it in front of your target group’s eyes, it just won’t cut it. A well-thought out corporate video that showcases your products or services can go a long way in ensuring that your audience is aware and ready for them.

3. Company Legacy & Timeline Videos

Whether your company has completed three glorious decades of market presence or you wish to mark the various milestones and achievements along the way, a video can help you give it shape better than a piece of text or static imagery. Businesses have also used these kinds of videos so that they can include growth predictions and share future plans.

4. Facility Showcase Videos

You can shoot and flaunt your facility and infrastructural setup through a corporate film that showcases your production unit. These videos are generally great for manufacturing units, automotive companies and the like.

5. Client / Customer Video testimonials

A lot of companies across the globe are leveraging the power of customer testimonial videos, since watching someone talk about their experience with your business lends a higher degree of credibility and validation.

It all essentially boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, the way you construct the story is what matters the most. And that is where we come into the picture.

6. Training Videos

Internal training of associates is an essential part of the company’s growth. Training can be regarding a certain software, product, SOPs, technique, or even related to HR and induction process. A good video can prove to be crucial in enhancing the learning of the associates and save valuable time and energy from the HR. Plus it is easier and more efficient to learn via videos.

7. Company culture / recruitment videos

 Want to drive a recruitment campaign to show how cool your workplace is? People would be zapped to see videos that show your employees having a good time, while you also convey that the work culture is professional and open minded, and inclusive. Many companies these days use videos to drive this message and voila, the resumes just keep coming.

It all essentially boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, the way you construct the story is what matters the most. And that is where we come into the picture.

When looking for an ideal corporate film making studio, you need to ensure you consider several factors, including:

1. Quality
2. Time
3. Cost
4. Data privacy
5. Experience
6. Past projects

Here are a few examples of diverse corporate videos from known brands:

Volvo Group

Atlas Copco

H&R Block

Amanora

JW Marriott

At Toolbox Studio, a premier corporate film production company based out of Pune, India, we specialize in crafting premium-quality corporate videos for you.

From fashion and lifestyle to education and finance, and from technology and manufacturing to retail and construction, we have catered to a host of varied clients over the past decade with a range of corporate films. Get in touch with our team to discuss your corporate film requirements today!

Arun Gupta

Last updated: April 18, 2024

Arun completed his post-graduation at FTII with motion picture photography as his specialization. With more than two decades of industry experience as a Cinematographer and as a Producer he has more than 300 projects like television commercials, television shows, Music videos, corporate films, Short films and documentaries to his credit.