Different businesses experiment with diverse types of videos to achieve short- and long-term objectives. From engaging audiences to spreading awareness about a brand’s message and promoting a new offering to presenting facts and figures at annual conferences, brands keep experimenting with video creation and marketing and use corporate filmmaking services.
In the modern era, corporate films have proved to be a highly effective medium for enterprises to promote their business through digital and other electronic AV mediums. With a swarm of video production houses and corporate film production agencies offering high-quality video making services in India, the time couldn’t be better for your business to consider investing in corporate videos.
Here are a few reasons why videos (especially corporate films) are more effective compared to other mediums:
1. Engage the audience
With diminishing attention spans and the reluctance to read much text, today’s consumers are drawn toward well-crafted videos and corporate films. From a business point of view, it makes complete sense to use video as a tool to engage your target audience.
2. Google loves videos!
It is no secret that since Google acquired YouTube more than a decade ago, it has prioritized quality videos and corporate films. If you don’t believe it, a simple query on the world’s most popular search engine will show you that videos are often the top results.
3. More exposure
Online presence is critical to a company’s success in the modern business world, and corporate film can help you up your game and make you “visible” online. What’s more, sharing videos is more accessible than sharing text-based documents.
4. Get the message across creatively
Imagine skimming through several pages of text instead of watching a quick video—which one would you prefer? There is no point in guessing. Several brands have used video creation techniques and creative storylines to make their videos and corporate films the best they can be.
5. Generate leads or convert leads into customers
Video marketing enables you to add calls-to-action elements at different points and nudge viewers to take the next step. Numerous companies have experienced a severe rise in leads and conversions after investing in video marketing and getting help from corporate filmmakers.
Let’s take a look at some common types of corporate films that are great for different types of businesses.
1. Company Profile Videos
You might have come across short videos that encapsulate everything that a company or brand is all about – right from what their business is about and what their offerings are to intrinsic elements such as their values, vision, mission, guiding principles, etc. This type of corporate film, also referred to as company profile video, is one that can enable you to present your identity and everything related to your enterprise in a matter of few minutes.
2. Product / Services Showcase Videos
Whether it is a new product that you are launching or a novel service that your business provides, unless you bring it in front of your target group’s eyes, it just won’t cut it. A well-thought out corporate video that showcases your products or corporate filmmaking services can go a long way in ensuring that your audience is aware and ready for them.
3. Company Legacy & Timeline Videos
Whether your company has completed three glorious decades of market presence or you wish to mark the various milestones and achievements, a video can help you shape it better than a piece of text or static imagery. Businesses have also used these videos to include growth predictions and share plans.
4. Facility Showcase Videos
You can shoot and flaunt your facility and infrastructural setup through a corporate film that showcases your production unit. These videos are generally great for manufacturing units, automotive companies and the like.
5. Client / Customer Video testimonials
Many companies worldwide are leveraging the power of customer testimonial videos since watching someone talk about their experience with your business lends a higher degree of credibility and validation.
It all boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, how you construct the story matters the most. And that is where we come into the picture.
6. Training Videos >
Internal training of associates is an essential part of the company’s growth. Training can be regarding a certain software, product, SOPs, technique, or even related to HR and induction process. A good video can prove to be crucial in enhancing the learning of the associates and save valuable time and energy from the HR. Plus it is easier and more efficient to learn via videos.
7. Company culture / recruitment videos
Want to drive a recruitment campaign to show how extraordinary your workplace is? People zap to see videos that show your employees having a good time while you convey that the work culture is professional, open-minded, and inclusive. Many companies these days use videos to convey this message, and voila, the resumes just keep coming.
It all boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, how you construct the story matters the most. And that is where we come into the picture.
When looking for an ideal corporate film making studio, you need to ensure you consider several factors, including:
- Quality
- Time
- Cost
- Data privacy
- Experience
- Past projects
Here are a few examples of diverse corporate filmmaking service from known brands
Volvo Group
Atlas Copco
H&R Block
Amanora
JW Marriott
At Toolbox Studio, a premier corporate film production company based out of Pune, India, we specialize in crafting premium-quality corporate videos for you.
From fashion and lifestyle to education and finance, technology and manufacturing to retail and construction, we have produced a range of corporate films for a host of varied clients over the past decade. Contact our team to discuss your corporate film requirements today!
