We know that constantly developing new ideas for video content is difficult. Trust us, we have experienced it numerous times. Watching motion graphics video examples to get inspiration has proven to be the most effective way to overcome a creative block.
A new viewpoint can help things advance, so we have compiled 15 of our best motion graphics to get the most natural audiences.
What does the term “motion graphics” mean?
Motion graphics, as the term suggests, is graphic design in motion. Another way to define it is that it is a form of animation where text plays a significant role. Moreover, it could include animated brand logos, animated text superimposed on live-action footage, motion design elements and icons in graphics, or animated icons and computer-generated designs used for various purposes.
What is the difference between animation and motion graphics?
The biggest difference between animation and motion graphic videos is that while the former is an umbrella concept with various subsets, the latter is one of those subsets.
Toolbox company motion graphics animation video is widely used across industries and businesses to make interesting, eye-catching and exciting videos which convey a message, promote or advertise a product or service, or even explain how a particular product/process works.
Why use motion graphics?
You bring the widespread uses of motion graphics into the fray to move away from uninteresting templates and design presets. Today, social media platforms, websites, and other visual communication avenues are flooded with various amazing motion graphics videos. Here are some of the benefits that come from working with motion graphics video companies:
• People will likely remember the brand and message because of its appealing, formal character and visual appeal.
• You will successfully communicate the business concept.
• The content conveys fantastic ideas and concepts without diluting their appeal.
• You can reach the target audience regardless of their device.
• The film style is simple to manage in ways that live-action videos cannot match.
Why does your business need a motion graphics animation service?
In today’s digital world, captivating and engaging content is crucial for businesses to stand out from the competition. One highly effective way to achieve this is through animation motion graphics services. Motion graphics videos have become increasingly popular in corporate settings, offering a wide range of benefits for businesses looking to enhance their brand image and captivate their audience.
With motion graphics video production, you can bring your ideas to life in a visually stunning and dynamic format. A motion graphics company specializes in creating captivating videos that combine animation, text, and graphics to tell a compelling story. These videos are not only visually appealing but also convey complex information in a concise and easily understandable manner.
Corporate motion graphics have proven to be highly effective in grabbing attention and retaining audience interest. By incorporating motion graphic video production into your marketing strategy, you can create videos that communicate your brand message effectively, promote your products or services, and engage your target audience.
Video motion graphics have the power to explain complex concepts, showcase product features, and highlight key benefits in a visually appealing way. Motion graphic video production can be used across various platforms, including websites, social media, presentations, and advertisements, to increase brand visibility and drive user engagement.
By partnering with a reputable motion design company that offers animation motion graphics services, you can benefit from their expertise in creating high-quality videos that align with your brand identity. Their creative team will work closely with you to understand your goals and develop visually stunning and impactful videos that leave a lasting impression on your audience.
15 examples of the best motion graphics videos
Alright then, it’s now time to take a look at some of the most amazing motion graphics videos that are out there. At Toolbox Studio, we have shortlisted some of the best examples of animated motion graphics that have been created by known brands for explaining concepts, promoting products, introducing new ideas and more. Read on!
1. ScribbleLive Content Marketing Platform
ScribbleLive, a content marketing platform that helps create better content, broke into the market with this slick animated motion graphics video. The video explains the key features of this platform, using colourful visuals, voiceover, music, graphic design elements, simple animation and text in motion.
2. License-Assisted Access (LAA)
This crisp video explains an innovative idea that introduces LTE to unlicensed spectrum on small cells to boost smartphone data speeds. Watch how authentic images or videos are used here to form the video’s backdrop, superimposing them with motion graphics that include essential animation videos for business and text content.
3. Digital transformation is more than just a catchy phrase for Microsoft’s cloud customers
Microsoft is known for its stylish videos making great use of motion graphics, colors and dynamic animation. The buzzword ‘digital transformation’ was trending over the last few years, and through this motion graphics video, Microsoft has managed to explain how it is much more than just another buzzword.
Check out how this particular video works perfectly without the need for excessive animation or voiceover, giving equal weightage to each of its segments and walking out the fine line between too much text and graphics.
4. Introducing the new MacBook Air – Apple
This amazing motion graphics video makes fantastic use of 3D animation videos for business and text to provide the viewer with a 360-degree view of the product, focusing on each important aspect of the new product.
5. Material Design Motion
One of our favourite motion graphics videos, this Google Design video leverages geometrical shapes and colours to convey the message with an effective voiceover.
The best part about this video is that it doesn’t try too hard to clutter the screen with excessive text or graphics – it simply keeps the viewer hooked on with its fluidic animation.
6. Imagine What You Could Do: American Express
This innovative motion graphics video sells on its story and narrative as much as its visual quality. Only a few companies take this approach to showcasing company culture to attract talent.
The quality 2D animation and use of characters and colours is quite unique, relatable and pleasing.
7. Deloitte Intelligent Automation
This video is about cognitive computing and how it brings together a host of emerging capabilities that can emulate and augment the human brain’s strength. Deloitte’s motion graphics video does complete justice to the subject by using ultramodern graphics and brilliant animation videos for business, even using a short case study.
8. Nike—What’s in the Air?
Another one of our favourite product videos, this one by Nike makes use of iconic silhouettes, with psychedelic colours and hypnotic visuals to track the journey of the product over almost three decades. The enthusiastic voiceover complements the visual magic and keeps the viewer hooked on till the last second.
9. Art with Watson: IBM Watson helps create a data-driven portrait of Eleanor Roosevelt
Here’s a motion graphics video unlike any other. IBM’s pioneering video blends together a video projection of Roosevelt’s 3D likeness, audio tracks that feature parts of her speeches and showcase animated phrases from her writing.
In a series of portraits of influential thinkers, this collaboration between the cognitive system (Watson) and contemporary artists works like a charm.
10. Intel: The Making of a Chip with 22nm/3D Transistors
This innovative motion graphics video demonstrates the process of how computer chips are made using Intel’s technology with 3D transistors. It shows the key steps involved in the process using animation.
11. How does robotic process automation work?
This presentation-style video explains how Robotic Process Automation helps automate repetitive manual tasks to help organizations become more flexible and efficient with technology. The steady pace and instructional voiceover in the video works in tandem with the use of easy-to-understand graphics, text and flowcharts.
12. QRA VR Experience: We Believe the Future is Cyber-Physical
Clean lines, a grid-like background and slick animation are the key highlights and constants in this science and technology video by QRA Corp. The overall geometrical shape-driven look and feel of the video makes a solid impression on the viewer and reaches out to the target audience with effect.
13. Gartner Top 10 Strategic Technology Trends 2018
The video discusses ten of the biggest trends in technology that are set to transform the digital landscape in the near future. Its fine blend of real imagery, live-action footage, contemporary animation styles, and a Hollywood movie-like OST make it powerful and impactful.
14. KPMG: Industry 4.0
Connectivity is the next big revolution in the industry. With smooth, fluidic transitions between frames, this KPMG brand video uses motion graphics to great effect. It uses graphics and visual elements to complement the script (voiceover) and explains the subject in a simple-yet-stylish way visually.
15. What is an ERP system?
Oracle’s video illustrates how a topic like enterprise resource planning and its development can be presented clearly while appearing complex and specialized. The Toolbox motion graphics company is also discussing in video how ERP systems and software packages can streamline day-to-day business activities such as accounting, procurement, project management, and manufacturing. The video uses graphics, design elements, icons, simple transitions, and a consistent pace to convey the message.
Oracle’s motion graphics presentation stands out in Corporate motion graphics videos as a clear and engaging way to explain ERP systems. It simplifies the subject matter in a visually appealing and informative manner, making it accessible to a broad audience.
The importance of motion graphics cannot be underlined enough, especially for brands and businesses that wish to reach out to their audiences effectively. Are you on the lookout for a reliable motion graphics studio or agency?
At Toolbox Studio, one of India’s best motion graphics company, our team specializes in delivering various high-quality animation motion graphics videos.
