Animation and VFx - What is trending

Animation and VFX…what’s trending?

April 14, 2014

Outsourcing is the ‘In thing’!

H&R Block Company
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Vfx outsourcing in India

Vfx Outsourcing In India

Life of Pi and Prometheus thrilled one and all and were nominated for the Academy Awards. But what would be more thrilling is to know that these movies owe a good deal to the work done by a Bangalore-based firm. Many Hollywood movies with spellbinding effects have been nurtured overseas in countries like India and the Philippines. Animation giants like Walt Disney, IMAX and Sony are outsourcing animation to India on a large scale. Cities such as Mumbai, Pune, Chennai, Bangalore and Trivandrum are emerging as animation hubs. Let’s have a glance at the benefits of animation outsourcing.

Let’s have a glance at why global entertainment firms are flocking to India.

a) The cost of animation outsourcing production in India is one-fourth that of North America and about 35 per cent lower than in countries such as Korea and the Philippines. A report states that the key countries outsourcing animation production work to India include the US, the UK, France, Italy, and Spain.

b) India has the second largest entertainment industry in the world. Animation outsourcing studios in the country provide a large pool of low-cost, high-quality artists and technical support. A number of Indian Best VFX Outsourcing Company have set up hi-tech studios (equipped with state-of-the-art hardware and software) to execute overseas projects.

c) Large English speaking workforce which effectively overcomes the language barrier. Several animation companies in the country are also creating skilled manpower for the animation market through various training programs.

Indian studios today boast a state-of-the-art setup, highly skilled artists and cost-efficient services. But the question is…is this enough to consider a studio to outsource your ambitious project?
A lot needs to be considered while zeroing in on the studio you want to work with. First, you need to look for a studio that shares your passion and looks at your project from a creator’s point of view, not merely as someone who is supposed to provide you with technical expertise. It’s essential to go through the previous work of every studio and analyse their work from an audience’s perspective and a critic’s perspective. This helps you know the strengths and weaknesses of that studio, and then you know exactly how much you can expect from that studio and where it stands.

For instance, looking at Toolbox’s portfolio, which boasts of award-winning work in rotoscopy for major Hollywood studios and projects such as Mumbai Indians Promo, L’OREAL, Chintoo, Pune 52, Time Please, Tata Sky VOD, Yamaha, Samsung Galaxy S2, Bournvita and, you instantly know that you will be handing over your project to someone who has a proven track record of delivering the best and you can expect the same too. What makes Toolbox stand out from the rest is its passion for offering services and creative solutions that culminate into a cutting-edge product that you would identify with.

Its passion for animation, the Best VFX outsourcing company, and Digital Videos, its ultra-modern infrastructure—a 5000 sq. ft. facility, an in-house chroma floor, a 24-track sound studio—and its dedicated team of VFX Supervisors, Productions, Animators, Motion Graphics Artists, and Sound Designers make Toolbox an obvious choice for outsourcing animation.

You have the right concept and the right country; all you need to do is find the right studio, and then you will have nailed it perfectly!


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