Is it the Golden Era of VFX in Indian Brand Commercials?

The advertising and marketing domains have evolved hand in hand with the growth and development of the media and entertainment industry around the world. While the ads of the 80s and 90s can make you nostalgic, you have to admit that modern-day advertising commercials have really upped the game.

With the explosion of television channels followed by a wave of new technology, digital platforms, social media channels and more, the avenues for businesses and brands to tap potential audiences and existing customers have increased manifold.

While the content keeps changing with changes in the society, it is fair to say that the quality of visual storytelling has taken several strides to evolve in a big way. And while credit must go to the makers, artists and brands who bring commercials to life, the contribution of visual effects and animation cannot be underestimated.

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The Use of Visual Effects in Commercials

And you don’t have to look too far either – right here in India, we have seen several examples of commercials that are backed by solid VFX and experimental animation in the last decade or so. And this trend continues to get stronger with the advances in technology, powerful software and the ever-expanding scope of these fields.

In the list below, we have compiled a few contemporary commercials by Indian brands that have made excellent use of a variety of VFX techniques and animation. The list also includes the VFX breakdown of some of these TVCs and web commercials.

Appy Fizz

Ching’s Secret

Rajnigandha Pearls

Frooti

Ambuja Cement

Vodafone

If you’ve watched the videos above, one look at the VFX breakdown of the Ching’s Secret (My Name is Ranveer Ching) commercial will tell you volumes about the extent to which visual effects are employed by Indian brands.

Apart from these, you will also remember the iconic Happy Dent (sparkling teeth) and MTS (Internet Baby) ads that leveraged the power of visual effects to deliver outstanding visual outputs.

Importance of VFX in Commercials

One of the key reasons why VFX is of great importance to the advertising space is undoubtedly the possibilities it presents to content creators and brands. Here’s a quick look at some of the benefits of using visual effects in commercials and advertising:

• It enables ad filmmakers and brands to create high-quality visuals
• It allows content creators to experiment with various storytelling techniques
• It brings down the cost by a massive margin, saving the expenditure on building elaborate sets
• It allows ad agencies and filmmakers to work faster, shooting only what is absolutely necessary and adding the remaining elements in the post-production stage
• It fuels creativity, enabling brands and businesses to think out of the box and deliver engaging commercials
• It presents a plethora of possibilities, since VFX can help one achieve the impossible in terms of what is real and what is fantastical

There is no dearth of ideas and concepts – the challenge used to lie in executing them. That is, however, no longer the case. With businesses ready to invest huge sums and allocate sizeable budgets for their advertising and marketing efforts, this is the golden era of commercials. Since VFX can make anything possible, it is no longer restricted to big-budget films.

Contemporary commercial production companies like Toolbox Studio are equipped with the latest technology, technical know-how and expertise in VFX to make brand videos, ad films and TVCs go to the next level.

If you are looking for a studio that can help you conceptualize, execute and deliver the highest quality of commercials that are aided by world-class VFX, get in touch with our team now!

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Anoop Chaphekar

Last updated: October 4, 2024

A Fine Arts Graduate, Anoop brings 20+ yrs experience in the VFX and Animation industry. He brings his expertise in Animation-VFX for Television Commercials to Visual Effects for feature films, TV and Web series.