Healthcare Medical explainer videos are a much-needed form of content today! Their popularity has boomed over the past few years due to their affordability and effectiveness in developing a business. Not only do they increase conversion rates, but they are also a great marketing tool to improve sales and clarify the uses of your product and help in increasing healthcare explainer video services.
Explainer Videos Helping the HealthCare
Something easy for a healthcare professional to understand is often difficult for the patient. A healthcare medical explainer video can be an excellent resource for educating patients or explaining a complicated issue. Alternatively, they can also inform nurses and doctors about new practices. Sales representatives can also quickly use it to explain what a new product offers.
ToolBox Studio and How We Can Help
Do you have a specific message to deliver? Maybe you want to show a Doctor why choosing your medication is the right choice to make? That is exactly what this company needed exactly as a matter of fact. And is exactly what we helped them do!
Project Update:
Every medication or healthcare product has a lot of instructions and steps that need to be followed. Their products are the same. When we visited them, they had multiple brochures explaining what the product did and how to use it. These brochures were distributed to doctors and sales representatives. With our help, they could successfully convert each of these brochures into a digital video. Now with the help of a web application, everyone can scan the barcode and have access to this video. We turned a few sheets of paper into a 1.77 minute video. A video that is quick and easy to access. And it is just as informative as the brochures.
We follow a set procedure when making any kind of video. Here are the steps we took while creating this video.
The Message:
The process begins with us taking the time to understand what the client needs and what message we want to send across. In this case, the client required a video that shared all the information related to their products, so we converted everything the brochures had into a short video. We decided to explain what the product was. What the active ingredients are. How can the product be prepared for administration if there are any risks or side effects?
The Script:
Since the general idea of the message was prepared, it was time to give it more structure and decide what would happen at each point in time. Our team created a short script that would support the message we wanted to deliver. They scanned through the brochures and devised a conclusive script that provided all the essential information while keeping the video short.
The Animation
The next step was to add animation to make the video look exciting yet convey all the information clearly and constructively. We didn’t require a character for this video, so we stuck to a simple animation showing how to use the product. We also used text to convey the message across.
The Voiceover
The voice-over is an essential aspect of making a healthcare medical explainer video. We put together a few high-quality voice samples but finally decided to use a male American accent for this video.
That is one video complete. We still have a lot of projects to carry out for this particular company. We have many more brochures to go through and convert into digital videos. These videos will contain more information about the product and elaborate graphics will also be used.
Here is a peek at what the video looks like today!
Vaccine from Toolbox Studio on Vimeo.
The above video is an explainer video of how to use N Vac, a vaccination for measles. It first begins by explain when the vaccination should be given to children. The video further goes on to explain why there won’t be any side effects to anyone using this vaccine. Finally, it explains how to prepare the vaccine for administration.
It explains to a customer how and why this vaccine product will be a good choice for your child. At the same time, it also explains to the doctor and the nurse exactly how to prepare the vaccine. This explanation takes away the chances of mistakes being made. Overall, it takes care of two groups of people in a mere 1.17 minutes.
That is the beauty of a healthcare explainer video service.
If you run a business, a professional health medical explainer videos has too many benefits to ignore. A healthcare explainer video is a boon to the healthcare industry. It makes learning new techniques easier and safer. It helps a patient understand a complex issue, and ultimately, it just makes the world healthier. It was a great pleasure working on this!
Best Healthcare Marketing Video Examples – Healthcare Explainer Video Services
Explore the best healthcare explainer video examples demonstrating the efficacy of medical explainer videos. Witness the effectiveness of visual storytelling in explaining complicated medical topics to broad groups clearly and engagingly.
Athena Health: Unbreak Healthcare
Health insurance and healthcare administration are nearly as complex and perplexing to outsiders as the medical research they support.
Patients, physicians, nurses, and other medical professionals working in this frequently flawed system also feel dissatisfaction.
Athena wants its audience to know that they don’t simply sympathise but also want to reform the dysfunctional system.
So, they set out to engage with their target audience—not the patients but the physicians themselves.
Their film opens by offering an olive branch, stating that the system is far from ideal and that they understand their reality.
It then builds on that by addressing their grievances and describing how they’re trying to remedy them.
Aside from the stunning visuals, this film exemplifies how to identify and communicate with your audience effectively.
Westwood Healthcare
When it comes to medical science, the image of a knowledgeable doctor frequently dominates impressions. Nonetheless, the healthcare business relies on specialists, from physicians and nurses to technicians and managers, who are critical in carrying out specialised responsibilities.
Westwood Healthcare’s animated movie emphasises the wide range of professions in healthcare and the continual need for talented workers at all levels. The film creates a pleasant and approachable atmosphere with an engaging screenplay and compelling graphics, encouraging viewers to explore healthcare occupations they may not have considered before.
UPS Healthcare
Sending conventional mail or parcels appears simple. But what about sending fragile medical products such as medication or lab samples? That’s where UPS excels. They excel in transporting sensitive chemicals, as seen in this healthcare film designed to appeal to medical experts.
Summa Health
Video, particularly animation, is excellent at simplifying complicated ideas. Metaphors, however, help us bridge the gap between complex and familiar concepts. Buck’s animated healthcare explainer videos for Summa Health use entertaining metaphors that compare healthcare teams to sports, promoting clarity and humour.
Healthcare Homes Medical
The Healthcare Homes Medical Animation does an excellent job of conveying important information regarding Australia’s central patient care reform.
Thanks to its infographic animation, straightforward narrative, simple imagery, and approachable style, it’s a jewel for spreading the word about Healthcare Homes and their benefits for individuals with chronic health difficulties.
Simple character animations perform well, employing basic images to communicate what to expect clearly.
Edwards Lifesciences: Cardiac Surgery
Use video to emphasise the devastating hazards of cardiac surgery complications. Animated healthcare medical explainer video are an engaging, cost-effective way to educate a large audience about potential risks and remedies, fostering faith in Edwards’ exceptional products. Successfully engage viewers by combining images, story, and character animations. ToolBox Studios provides high-quality healthcare explainer video services, creating explicit, entertaining, and instructive material that successfully communicates complex medical information.
