Digital Explainer Videos: Why Your Business Needs Explanation

It is often said that video is the best form of digital marketing communication when it comes to attracting and retaining the attention of potential consumers online. This isn’t just an idle boast either, there are numbers and statistics available that back up and quantify this claim.

Forbes has shared some interesting numbers pertaining to video and their growing popularity on the internet.

• Online video now accounts for 50% of all mobile traffic.
• Video has become essential: A significant 60% of marketers use video in their marketing and 73% plan on increasing their use of video.
• According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
• On Facebook, video posts have 135% greater organic reach than photo posts.

Then there is the bold prediction made in the Cisco Visual Networking Index Forecast which predicts that by the year 2020, 82% of all IP traffic will be attributed to video. Taken together these go above and beyond stating the case for the importance of video. Just having video however is not enough to put your brand in the spotlight. You also have to pick right type of video to ensure that it provides maximum outreach and eyeballs. This is where explainer videos come in.

Explainer videos and why your business needs them

Explainer videos aren’t your typically audio visual marketing tool. You are not overtly selling your product in this form of video. Instead you are providing your product’s users and potential users with a tool to understand how you they can get the most out of their money’s worth when they purchase your product. The effectiveness of explainer videos has also been quantified by Wyzowl who provide a list of explainer video related numbers saying:

• Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.
• A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.
• 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
• 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
• 45% of businesses who use video say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective.
• 47% of businesses who use video use it in their email campaigns. Of these, 80% believe it to be an effective tactic.

So what makes explainer videos such a big deal? We will give you ten very good reasons.

10 reasons why explainer videos are so effective

1. Clarity
Explainer videos don’t try to confuse or confound viewers through clever language and obscure references. Instead they provide clarity and information. The latter is always better received by customers.

2. Engagement
Explainer videos not only provide all the necessary information that brands want to convey regarding themselves or their products, but they do so in a thoroughly engaging manner. With a light, conversational tone, the use of animations and graphics, and an overall ethos of simplicity, digital explainer videos are highly engaging content formats that can help draw in the right audiences and make them stick around – exactly what businesses want.

3. Interest
The numbers don’t lie. Videos, and particularly explainer videos, can go a long way towards growing your product’s value in the digital space and creating interest among potential consumers. Good explainer videos tend to be shared be viewers on social media. This provides organic growth, something that all brands crave.

4. Reach
Going viral (for all the right reasons of course) is the dream of every brand out there. With a clever, enjoyable, and entertaining explainer video, there is definitely potential for this to happen. If your content is presented in a way that no one has seen before, there’s no reason why viewers won’t share it.

5. Traffic
If your explainer video does its job well and piques the curiosity of its viewers, and you remember to add a link to your website on the video, explainer videos can definitely divert more traffic to your product’s website.

6. Retention of information
It is easier to remember something you saw as opposed to something you read or heard. This human tendency to retain audio visual images allows explainer videos to remain the memory of viewers for a longer time.

7. Easy on the eye (and brain)
It is so much easier to learn something from a video than it is from text and images. This is why tutorials are some of the most popular genres of content on places like YouTube. Providing easy to consume video content fulfills this need in your customers, earning your brand more goodwill.

8. Simplicity & clarity
Using animations and graphics can provide brands with a platform to break down complicated subjects and explain them in simpler terms with motion aided visuals. This means viewers don’t have to strain themselves to understanding what your product offers.

9. Marketing tool
There was a time when only the biggest brands created videos to advertise their products. While digital videos have allowed brands of all sizes the opportunity to provide video based promotional content, making such content available provides the brand’s reputation with a big boost among customers anyway.

10. Crisp, concise content
If a picture is worth a thousand words, videos are worth a whole lot more. Using an explainer, you can provide information that would potentially have taken many pages of text and images to convey – which in turn would likely have scared customers away.

Being an experienced explainer video production company, we at Toolbox Studio know how to help you make the most effective and useful explainer video for your products. So what are you waiting for? Get in touch with us and begin your journey to success through explainer videos today.

Arun Gupta

Last updated: October 4, 2024

Arun completed his post-graduation at FTII with motion picture photography as his specialization. With more than two decades of industry experience as a Cinematographer and as a Producer he has more than 300 projects like television commercials, television shows, Music videos, corporate films, Short films and documentaries to his credit.