10 Types of Explainer Videos That You Should Know About!

Every start-up is looking to produce an explainer video for their products and services. That’s because explainer videos are a great way to engage viewers, increase conversions, maximize business exposure and boost sales. Now that the decision for making a digital video is made, it’s time to decide what kind of explainer video you want to make. Here is a list of 10 types of explainer videos you can make.

10 Different Types of Explainer Videos That You Can Create!

• 2d Character Animation
• 2d Motion Graphics Animation
• 5d Animation
• Whiteboard Animation
• 3d Animation
• Live Action
• Digital Cutout Animation
• Stop Motion
• Typography
• Screencast

What kind of Explainer Video Do I Need?

As you can see, there are many different types of explainer videos. Here is a brief description of each along with examples of each type of explainer video to help you choose which style is suited to you best.

1. 2D Character Animation

This is one of the most widely used techniques. This style means that both the scenes and the characters are created in 2D, using perspective to create an illusion of depth. This is an excellent choice for B2B and B2C companies because it evokes emotion. It also greatly appeals to the audience, making a connection strong enough to make it instantly shareable!

Source: https://www.yumyumvideos.com/

2. 2D Motion Graphics Animation

The primary characteristic of this types of explainer videos is being engaging and straightforward. This style is best for companies that have a complicated product and service. It is also ideal for companies to build trust and create a buzz around their brand.

3. 5D Animation

This types of explainer videos stimulates a 3D environment. It is an effective and interesting way to have professional and engaging results without the time it requires to create an actual 3D animation.

4. Whiteboard Animation

This is one of the most used and preferred styles for B2B and B2C companies. Whiteboard videos are the perfect choice to explain a product or service in depth. As the name suggests, this style consists of simple black-and-white drawings on a whiteboard.

5. 3D Animation

This type of animation has many possibilities. Its high quality is the main reason it is used primarily for commercial purposes. However, producing a 3D video can be expensive, and you may have better options if you have a small budget.

6. Live Action

Live action is when everything is recorded using a camera. This is a great option if you are looking to build a personal connection with your audience. Because this shows real people in real scenes it makes it very relatable.

7. Cartoon Animation

This style is best when you want to go for a more fun and adventurous concept. You can incorporate a lot of colours, humour, expressive characters and much more! Some video even add a really catchy music as the background to make it more engaging while other avoid background music to put more emphasis on the narration.

8. Stop Motion

This technique consists of photographs. An object is photographed as it is moved in small amounts, creating the illusion of movement when the pictures are played in a sequence.

9. Typography

Simply put, this is a method wherein you use typography to put forth an idea.

10. Screencast

This style involves recording a screenshot with studio narration. It is one of the low-cost options for making videos, which is why many start-ups rely on it, especially for tutorials.

Now that you know about these types of explainer videos, it is time to find the studio to help you make amazing videos—someone who knows and understands these animation styles. This knowledge is essential for creating a killer explainer video! So start analysing your best options and prepare to see your conversions reach the sky.

Arun Gupta

Last updated: April 2, 2025

Arun completed his post-graduation at FTII with motion picture photography as his specialization. With more than two decades of industry experience as a Cinematographer and as a Producer he has more than 300 projects like television commercials, television shows, Music videos, corporate films, Short films and documentaries to his credit.