Medical animation refers to a medical video that is made around a surgical or physiological subject and rendered using different types of animation and computer graphics – including 2D and 3D animation.
From illness prevention and treatment to patient care, the digital revolution in healthcare is improving a wide range of outcomes. Medical animation is leading this movement and becoming a crucial component of patient education and HCP communication.
In the healthcare industry, medical animation videos may be a very effective tool because they break down complex information into easily digestible chunks.
High-quality medical animation makes potentially important, sensitive, or complex material more approachable, especially in healthcare messages. 2D, 3D, or hybrid animations-which combine live video with animated motion graphics-can be produced.
Medical animation videos are of various types and used for multiple purposes. The field has substantially evolved over the last few years. You will likely find a range of cutting-edge 2D and 3D medical animation videos or interactive videos that help simplify complex subjects, promote products or explain the workings of a medical device.
It is no secret that the audio-visual medium of communication has surpassed the traditional text-based mode of communication and today’s audiences tend to react much better and absorb more information when presented through videos. The same logic or reasoning applies to the medical and healthcare industry, too. Whether you are communicating with a medical science student, a patient, a manufacturer or a doctor – videos made with high-quality animation and sound design can really make a massive difference.
What are medical animation videos used for?
The following people or setups generally use medical animation/healthcare animation videos:
- Hospitals, clinics and other healthcare setups
- Doctors and surgeons
- Pharmaceutical companies and drug manufacturers
- Medical college professors and students
- Biotech companies
- Medical equipment manufacturers
The entities above use animated medical videos for a variety of purposes, including the following:
- Patient education
- Health and disease awareness
- Medical eLearning
- Surgical training
- Medical sales training
- Emergency care education
- Medical simulation of anatomical or surgical concepts
- Promotion, advertising or marketing of medical products and solutions
Benefits of Investing in Medical Animation Services
Medical animation services offer a valuable tool for the healthcare industry by providing high-quality 3D medical animations and videos. These animations combine scientific accuracy with visual storytelling to effectively communicate complex medical concepts, procedures, and information. Investing in medical animation services can benefits healthcare organizations, researchers, educators, and medical professionals. Let’s explore some of these advantages.
Enhanced Visual Communication: 3D medical animation brings life to intricate medical concepts that are challenging to convey. It provides a visually engaging and dynamic representation of anatomical structures, physiological processes, medical devices, and treatment procedures. By visualizing complex information, medical animations enable clearer communication and comprehension for both healthcare professionals and patients.
Improved Patient Education: Medical animations play a vital role in patient education. By presenting medical information in a visually appealing and easy-to-understand manner, patients can better grasp their medical conditions, treatment options, and potential outcomes. 3D medical animation videos allow patients to visualise their bodies’ workings, diseases’ effects, and the benefits of specific treatments, leading to more informed decision-making and improved patient satisfaction.
Efficient Training and Education: Medical animation services are invaluable for training healthcare professionals and educating medical students. 3D medical animation videos effectively demonstrate and understand complex surgical procedures, medical techniques, and intricate anatomical structures. These animations offer a safe and controlled environment for learning, allowing medical professionals to enhance their knowledge, skills, and confidence in performing complex procedures.
Marketing and Presentations: High-quality 3D medical animation videos can be used for marketing, medical conferences, and presentations. They provide an engaging and impactful way to showcase medical products, devices, and pharmaceuticals. Medical animations can effectively highlight the unique features, mechanisms of action, and benefits of medical innovations, helping to attract potential investors, clients, and collaborators.
Research and Development: 3D medical animation videos are valuable tools in the research and development phase of medical advancements. They can aid researchers and scientists in visualizing and conceptualizing new medical devices, treatments, and techniques. Additionally, medical animations can assist in demonstrating the effectiveness of novel approaches and help secure funding for further research.
Legal and Litigation Support: 3D medical animation videos can be crucial in presenting evidence and illustrating complex medical procedures or injuries in legal cases related to medical malpractice or personal injury. These animations provide a clear visual representation to help jurors and legal professionals better understand the medical facts and make informed decisions.
Various Types of Medical Animation Videos
3D medical animation videos: A new universe of possibilities is made possible by 3D animation, which explores the complexities of science in a way that is not possible with 2D drawings, sketches, photographs, or even live action.
Explainer 3D medical animation video: Animation-based explainer videos are interesting and educational. They can explain medications, potential treatments, the nature of the healing process, or how to use a product.
Promotional healthcare animation videos: Animation is a terrific, flexible tool that may be used to increase sales, spread the word about a new good, service, or event, increase website traffic, or even raise awareness of a health problem.
2D and 3D medical animation videos are also commonly used to explain complex subjects or demonstrate the workings of the human body, organs, medications and surgical devices.
15 of the best medical animation video examples
1. Stryker Foot and Ankle | EasyClip® SI System Animation
This simple medical product animation demonstrates how the EasyClip SI System facilitates easy and quick fixation in various applications. Using visual aids and a voiceover, it provides the user with the benefits and specifications.
2. Medtronic MiniMed – How does the MiniMed 640G insulin pump work?
As the video title suggests, this medical product animation demonstrates the insulin pump’s functionality and critical features through simple graphics, graphs, background music, and a voiceover.
3. WATCHMAN™ Left Atrial Appendage Closure Device – Treatment Animation
Another 3d medical animation videos provides an animated overview of how a specific treatment is carried out. This one shows the entire procedure and how the device is used. It explains how the implant works using animated illustrations.
4. Cardiva VASCADE® Animation
This medical animation video explains how the extravascular design delivers a thrombogenic resorbable collagen patch to safely and securely close the artery, leaving no intravascular components behind.
5. Lapro-Shark™ – Laparoscopic Port Site Closure Device – Instructional Video
The 3d medical animation videos explain the procedure followed while using the laparoscopic port site closure device for trocar sites that are more significant than 10 mm. Animation and voiceover make the device demonstration very practical and easy to understand.
6. Knee Surgery | Torn ACL | Nucleus Health
An ACL tear is a common occurrence and needs to be treated in the right manner for it to heal properly. This 3D medical animation video with voiceover explains the torn ACL treatment procedure by demonstrating what happens internally and how doctors operate on the ligament rehabilitation.
7. The Human Digestive System
The human digestive system is quite complex and difficult to understand – but this video makes it fairly easy for anyone to comprehend how it works. It shows how the food passes through various internal organs, gets processed and subsequently gets digested, by using a good mix of animation, text and voiceover.
8. SmartCage-L&SmartFix
This 3D medical video shows how the spine correction process is carried out using the SmartSpine expandable TLIF cage and other tools and techniques.
9. What is Cancer?
We’ve all heard it before and it is a term used often in daily parlance, but not many people know what cancer really means and how it spreads. This 3D medical animation depicts the growth of a tumor and explains how it can spread or grow uncontrollably.
10. Cameron Underwood Face Transplant Surgical Animation 2018
This is a good example of an animated surgery video and a really complex subject being made easy to understand using animation. The surgical procedure video shows a detailed virtual representation of a partial facial reconstruction and jaw transplant that was carried out on a real-life patient.
11. Conventional CPR Overview
Knowing, learning and understanding Cardiopulmonary Resuscitation or CPR is extremely important to handle emergency situations. This video by Zoll Medical demonstrates how conventional CPR works and also touches upon some of its inherent inefficiencies.
12. What Is a Defibrillator How Does It Work?
This medical device animation video relies on minimalistic animation and an effective voiceover to explain how it works.
13. How does the Stomach Function?
Ever wonder exactly how the stomach and digestive system work? This medical video explains just that and uses illustrations and healthcare animation.
14. Human Circulatory System
Here is a simple yet very effective healthcare animation video. It progresses steadily and explains the workings of the human heart using illustrations, text, sound effects, and a voiceover.
15. Phonak Audéo B-R Rechargeable Hearing Aid
This one definitely ranks amongst one of the best medical animation videos out there and it is our favourite, too, for good reason. The hearing aid device is showcased in detail within minutes, touching upon the key features of the product and highlighting each internal part of the machine using quality animation. The powerful voiceover and background music add to the impact of the medical product video.
Toolbox Studio is widely acknowledged as a leader in healthcare animation and video. Using the audiovisual medium, our healthcare animation experts bring complex concepts, medical sciences, products, devices, procedures, and processes to life with complete accuracy and high quality. For over 10 years, we have catered to leading healthcare service providers, pharma companies, medical institutions, and hospitals with world-class healthcare animation solutions.
