They watch! They Book! -The Charisma of Video Marketing!

Marketing strategies have evolved over the years. Newer and better technologies have replaced age old methods of marketing. And as we talk about the latest marketing trends, one can’t really miss out on Video Marketing.  And when it comes to the hospitality sector, Video Marketing is extremely essential as your customers, believe what they see! And if pictures speak a thousand words, a video speaks a million more!

The invention of the internet opened the gates to online marketing and enabled a much wider reach. However, the absence of visual experience and physical perception was sorely missed. This gave rise to a series of more inventions and innovations towards what we may call a more visual internet, and in other words, online video marketing.  Let’s have a glance at the merits of Video Marketing.

• According to a research a video attracts 30% more viewers!
• Visitors stay 40% longer on your website and the conversion rate is 30% greater!

 And if these merits are not enough, here are a few more:

• Increases traffic to the advertiser’s website by 55%
• Increases physical visit to the place of business by 30%
• Incidence of booking is increased by 24%

There are a hundreds of reasons why investing in video marketing is a smart move. Let’s have a look at a few of them.

• Videos help you in having a varied marketing strategy
• Interesting videos help in engaging the audience
• Videos provide a fresh way to reach your audience
• It helps in attracting large number of visitors
• Videos boost credibility and trust
• 3G and 4G networks have made it easier to watch videos, which turns out to be a major reason for people turning to videos

Online videos have changed the marketing scenario in the hospitality sector as more and more customers are showing a lot of appetite for online videos. The trend in the current generation is to watch a full-fledged video rather than web banners/ advertisements.  360 degree video tours, video blogs etc are the in things today in marketing and have proved to be enormously successful.

But at the same time it is very essential to make an engaging video and placing it strategically on your site so that your audience says glued to the screen and the conversion rate is expedited. A professional studio with a proven track record plays the most significant role in creating videos that not only engage the audience but also increase the conversion rate which is our main objective.  Toolbox Studio with its award winning work, exceptional track record of hugely successful films and professionals who are masters in creating world-class content stand out as inarguably the first choice. Toolbox Studio works on the project right from the scripting stage where a lot of research goes into in deciding the right strategy to enable the video to reach and impress a larger number of potential customers. Highly trained and experienced professionals and the state-of-the-art facilities at Toolbox Studio make it easier to convert any idea into a finely finished product.  And a well crafted video is half the battle won when it’s about video marketing.

Video Marketing is the right platform to showcase your hospitality business and Toolbox Studio is the right vehicle to get your dreams to the right destination!

Dr. Mohmad Altaf Tali

Last updated: December 18, 2024

Dr. Mohmad Altaf Tali possesses a distinguished Ph.D., reflecting more than twelve years of exceptional academic prowess and an extra two years of practical industrial involvement. His doctorate in management underscores his expertise in the domains of Media and Entertainment, Marketing, and various other disciplines.