As a corporate film production company here at Toolbox Studio, we have seen how impactful corporate videos have been for customers in the past. Video is more engaging than any other medium and is also one of the most popular forms of media consumption online. In the last year, the popularity of video online has skyrocketed, causing marketers to rethink their strategies for the coming year.
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These following statistics from Tubular Insights shed light on this growth, “There were 6.1 Trillion cross-platform video views between April 2015, and April 2016, that’s a staggering increase of 71% year-on-year. Data-driven video content is becoming the cornerstone of digital marketing campaigns, with 68% of marketers believing that original digital video content will be as important as original TV programming in the next 3 years. With YouTube reaching more U.S. based 18-49 year-olds than ANY broadcast or cable TV network, the reach and influence of online video content is only set to increase.”
The numbers speak for themselves, corporate film production is definitely a huge influence on masses, and masses that belong to the right demographics, too. If you are looking to expand your corporate film portfolio and explore the possibility of commissioning a corporate film, but don’t know what options you can look at, we have got you covered.
Here is a list of the nine most popular categories of corporate films that you can make.
The 9 top corporate film types to help businesses boom
1. The explainer
You may have noticed that YouTube is populated with ‘how-to’ videos about using many products and services created by customers and fans. The more popular ‘how-to’ videos also have massive hit counts, and there is a good reason for that—people find it easier to learn by watching rather than reading instructions. So why not release an official video that is part commercial, part ‘how-to…’
These videos can teach customers how to use your product or service properly, guiding them to the process step-by-step, and also promoting the product or company’s virtues in the bargain.
2. Customer testimonials
Customer testimonials are a great way to convince potential customers that your product delivers. So why not ask regular customers to send videos explaining why they like your products?
These types of videos, when presented in a slick production, can greatly enhance your credibility.
3. Industrial videos
These videos are meant for essential industry stakeholders rather than customers. As such, they are slightly more technical in nature, and provide a more professional insight into your firm’s capabilities and competencies. Typically, industrial videos are used for B2B marketing, investor pitches, sales pitches and displayed at trade shows.
4. Promotional videos
It is essentially a commercial, but one that isn’t restricted by the time constraints of a TV spot. It can be a little longer and more indulgent for the online space, and have a little bit more depth in terms of content as well. Promo videos can also be shared with press and media, at promotional events or as part of any other promotional package.
5. Product launch
When you are at the brink of launching a new product into the market, a promotional video can be a great way to generate hype. It can be shared on official social media, pushed out on various platforms used to create curiosity, awareness and intrigue into your new product.
6. FAQ and support
Similar to the explainer, these videos address the most frequently asked questions and provide tips on product maintenance and other support information. Having a video to help customers with FAQs and addressing support queries can really help your customer care department and reduce the amount of individual queries that your customer care department has to deal with.
7. Staff training
A great way to reach a large swathe of staff for training and information without organizing camps and the like is through video. Have the trainer walk the staff through the process of using the new machine or implementing the reworked protocols or anything else that’s required, and share it with the workforce. It can accentuate of even replace physical on-the-job training exercises.
8. Internal communications
Whether you need to provide shareholders with an annual report or update investors and board members on the state of the firm, a video can make a strong impact. Providing key insights and data in an easily consumable format creates better engagement and fosters greater understanding.
9. PR communications
Sometimes, information needs to be shared with the general public or your customer base. This information can be a communication issued in public interest or an important declaration regarding the product or anything else that doesn’t qualify as a promotional video.
These communications can be posted on official websites and shared with television and digital media.
Benefits of an Ad Films Corporate Company
An ad Corporate film production specializes in creating corporate films videos for businesses and organizations. Here are some reasons why you may need the services of an ad Corporate film production:
Professional Production Quality: An ad Corporate film production has the expertise and equipment to produce high-quality videos and films. They have a team of professionals who understand the nuances of Corporate film production, including lighting, sound, editing, and storytelling. Working with a professional company ensures that your corporate video or film maintains a polished and professional look.
Tailored Messaging: Ad films corporate companies have experience in crafting tailored messaging for businesses. They understand the importance of conveying your company’s unique values, products, or services effectively. By collaborating with them, you can ensure that your corporate video delivers a clear and impactful message that resonates with your target audience.
Diverse Video Types: Ad Corporate film production can create a variety of corporate video types to suit your specific needs. These may include promotional videos, brand videos, product demonstration videos, training videos, testimonial videos, event coverage, and more. They have the expertise to adapt their production style to match the intended purpose of the video and the target audience.
Professional Scriptwriting: Crafting a compelling script is crucial for any corporate video. Ad films corporate companies often have skilled scriptwriters who can develop engaging narratives and dialogue that effectively communicate your company’s message. They can help structure your video’s content, ensuring it flows smoothly and engages viewers from start to finish.
Creative Visuals and Branding: Ad films corporate companies can help enhance your brand’s visual identity through creative visuals and branding elements. They have experience in visual storytelling, cinematography, motion graphics, and animation, which can elevate your corporate video’s visual appeal. This ensures that your brand is visually represented consistently and effectively.
Efficient Project Management: Working with an ad film corporate company can streamline the video production process. They have project management systems to coordinate tasks, timelines, and resources effectively. From pre-production planning to post-production editing and delivery, they ensure your project stays on track and meets deadlines.
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If you want to make any kind of corporate production and need a studio with the requisite skill, experience and know-how to help make it happen then get in touch. Take a look at our corporate film production services for more information.
