A picture speaks a thousand words – imagine what a moving picture can do! People – businessmen, marketing executives, brand managers – often ask why it is important to invest in corporate films. Well, the answer is quite simple, if you ask us.
Corporate films can do for your business what your sales team can’t!
A well-crafted corporate film can not only get the word out in the market about various aspects of your business, but also help you reach out to a wider set of relevant audiences.
Whether it is a promotional video or a sales-driven one, a training and development video or a facility tour, a corporate film can break the shackles and allow businesses to bridge the communication gap by showcasing key elements that matter to the audience.
What is a corporate video?
A corporate video production is an audio-visual production that combines live-action, voiceover, background music, motion graphics and animation (at times) to deliver a business message. Corporate films are a potent tool that companies and brands across the globe are leveraging for different purposes – promotion, training, sales, etc. Whether the goal is to showcase one’s offerings, training videos, trade show or conference clips, self-promote a brand or increase engagement either with the customers or within the company (with employees, board members and shareholders), corporate videos are being used as an effective means to create a lasting impact.
What are the different types of corporate videos?
Corporate brand videos for business or business videos are of different types and are crafted in a certain way depending on the end objective. Here are the most popular types of corporate promotional videos:
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Product promotion videos
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Company profile videos
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Customer testimonial videos
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Facility or infrastructure videos
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Corporate training videos
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Company culture videos
Any business that aims to reach out to its prospective customers and target audience with a message, or wants to convey an idea, or introduce an offering, or simply showcase the company’s overview and capabilities should create a corporate video. Enterprises from across the world, belonging to domains and industries like IT, manufacturing, technology, power, education, entertainment, hospitality, healthcare, pharma, auto, engineering and retail, have experienced a certain degree of success with corporate video production.
15 best corporate video examples from around the world
What makes a good corporate video? What are some examples of great corporate videos for business? How does corporate video marketing work?
Here’s looking at some of the best examples of a corporate videos, along with reasons why we think they work so well.
1. Risual Corporate Video
Here’s a corporate video that establishes an instant connect with the viewer, thanks to the generous dose of humour and sarcasm. While it explains what Risual does as a company, it also shows real people and employees as an integral part of the organization, albeit in a sarcastic tone of voice. This informal approach towards the entire production makes it quite different from the hordes of other companies corporate videos you will find on the internet.
2. UTP Corporate Video
As a corporate video for the #1 private university in Malaysia, the production of this film needed to reflect this position and manages to do so very effectively. The short video showcases the university’s culture, capabilities, offerings, facilities, diversity and more through slick visuals. The world-class production is ably supported by the carefully-drafted narrative, that also focuses on showing the human side of the university.
3. HubSpot Culture – Corporate Video
HubSpot’s corporate video wins in its endeavour to reflect the company’s values and culture by showing us exactly that. It starts with the story of how it all began, talks about the company’s key challenges and how they are tackled, the short- and long-term vision and mission, etc. However, the thing that draws the viewer’s attention the most is the fact that a good part of the corporate video is dedicated to showing the company culture and how employees are looked at.
4. BENTELER – Corporate Video
BENTELER develops solutions that make a difference – for their customers, employees and the society. The same is captured in the company profile and facility video, which shows BENTELER’s facilities, people and the approach to how the company makes it happen. The scriptwriting and voiceover add power and conviction to the video and the production quality is classy and elegant.
5. “So Yeah, We Tried Slack…”
Another corporate video that we love, this one takes an entirely different approach as compared to the ones above. The Slack corporate video explains the application/solution from a user’s point of view, where the customers are shown describing the features of this solution and talking about the benefits of using Slack. This unique approach is augmented by the catchy background music and a bit of smart humour
6. Tinsa Corporate Video
This corporate film by Tinsa, a leading valuation, assessment and real estate consultant in Spain and Latin America, is a great example of a typical company profile video. It explains what the company does, demonstrates its growth and expansion graph, highlights key USPs, showcases expertise and capabilities, and includes video quotes from key members of the organization.
7. Living a Richer Life | Airbnb Hosts
There are several ways to convince real estate owners to rent out their extra space, but this corporate video by Airbnb takes the road less travelled. It keeps the hosts at the center of the stage, where they share their experiences and tell the viewer why they listed their homes. Short, sweet and simple, this video has a definite feel-good factor that instantly connects with the viewer.
8. NEXIRA Corporate Video
Nexira is a world leader in natural, organic ingredients and botanical extracts for the food and nutrition industry. The corporate video sheds light on their expertise, facilities, processes and mission using excellent production elements to give this video what it deserves – superior quality. And even though there is no voiceover, the companies corporate successfully gets the message across and works like a charm.
9. Tech Data Corporate Video
Here’s another company profile video that highlights the organization’s facilities, capabilities, services and people with the help of live-action shots and key facts and figures.
10. S Signature Corporate Animation
Breaking the monotony of live-action-heavy corporate films, this corporate business video is entirely animated. It brings to the fore the services of S Signature, a luxury concierge service, while explaining how one can work and live smart with this solution. Using high-quality 2D animation, the video explains the benefits of membership and also gives us an understanding of what the company stands for.
11. Google Interns’ First Week
Google always manages to get their messaging and marketing right. Here’s a conversational corporate video that provides the viewers with an inside view of the company and how interns work here. The video introduces us to five summer interns who share their thoughts on what it is like to work at Google, the company culture, etc. from their point of view.
12. GEFCO. Partners, unlimited
GEFCO Group is a global leader in supply chain solutions and their corporate video reflects the company’s immense capabilities by using visual devices such as time-lapses and quick cuts. The video moves along at a steady pace, keeping you hooked on till the very end with world-class visuals. The video also showcases GEFCO’s technology, solutions and gives an overview of the industries they cater to.
13. ACRE WORKS Corporate Video
Another corporate business video that makes use of time-lapse as a key narrative device, this film is full of expansive aerial views that lend a touch of grandeur and enormity. The video talks about ACRE WORKS company’s approach and expertise in the field of construction, while simultaneously highlighting their solutions, skills, work experience, technology, facilities and certifications. This type of corporate video is great for establishing a business as a trustworthy partner. It also talks about the company’s vision and culture briefly.
14. Three Sixty Property Group – Corporate Video
This sleek and professional company film demonstrates Three Sixty° Property Group’s key areas of expertise and adds powerful voiceover and background music to make an impact.
15. FreshBooks Customer Testimonial – Sarah – Interior Designer
We’ve picked another good example of a corporate video that uses a customer testimonial to explain a business offering. This FreshBooks corporate business video explains it all from a customer’s point of view, where she explains the challenges she faced and why she switched over to FreshBooks. The video also touches upon why this cloud accounting solution is the perfect tool and what its key features are.
Benefits of Best Corporate Videos
Corporate videos are a powerful tool for businesses to communicate their brand, products, or services to a wide audience. Here are some key benefits of creating the best corporate videos:
Effective Communication:
The best corporate videos enable businesses to convey their message in a clear and engaging manner. Through a combination of visuals, audio, and storytelling, these videos can effectively communicate the company’s values, mission, products, or services to target audiences. They capture attention, leave a lasting impression, and facilitate better understanding of complex information.
Brand Building:
Corporate videos play a crucial role in building and strengthening a company’s brand identity. By showcasing the company’s culture, values, achievements, and unique selling points, these videos create a distinct brand image in the minds of viewers. They help establish credibility, differentiate the company from competitors, and enhance brand recognition and loyalty.
Increased Engagement:
Best corporate videos have the power to captivate and engage viewers, leading to increased audience retention and interaction. Videos are highly shareable and have a higher chance of being viewed and shared across various platforms, including websites, social media, and presentations. Engaging corporate videos can generate more likes, comments, and shares, expanding the company’s reach and increasing audience engagement.
Versatility in Marketing:
Corporate videos offer versatility in marketing strategies. They can be used across multiple channels and platforms to reach different target audiences. Whether it’s on the company’s website, social media pages, trade shows, presentations, or email marketing campaigns, videos provide a dynamic and memorable way to promote products, services, or brand messages. They can also be repurposed for various marketing materials, such as advertisements, testimonials, product demos, and more.
Improved Sales and Conversions:
Well-crafted corporate videos have the potential to positively impact sales and conversions. By showcasing the benefits and features of products or services in an engaging and persuasive manner, videos can influence potential customers’ purchasing decisions. They provide an opportunity to demonstrate the value proposition, answer common questions, and address customer concerns, ultimately driving sales and conversions.
Are you looking for a corporate video production company which will offer you end to end solutions under one roof, and avoid your hassle of delivering your message to your audience?
Toolbox Studio, a corporate film production company, excels in crafting cutting-edge corporate videos for businesses from the IT, Manufacturing, Healthcare, Automobile, Hospitality and Technology sectors (among others).
As one of the leading corporate video companies in the industry, we offer end-to-end solutions that are ably backed by 10+ years of experience in the field, in-house experts and world-class infrastructure. Industry leaders like Atlas Copco, H&R Block, JW Marriott, Wipro and PNG have tasted success with our corporate films and there’s no reason why we can’t do the same for you!
