6 Brands that Nailed the Secret to Video Marketing

Some brands know how to do things right, which extends to the best marketing campaigns. Not only did they spot the avenue early on in the game, but they also created videos that people still talk about! Here are five videos that were made to stay and be spoken about.

Dove Real Women Real Rewards

Dove nailed this campaign in 2012, which is still one of the best-known campaigns to date! This promotional yet socially-centred video by Dove focused on women and their self-perception. Bringing in Gil Zamora, an FBI-trained forensic artist, Dove revealed powerful video marketing secrets by asking women to sit behind a curtain and describe themselves and then asking an absolute stranger to describe the same woman. When defined by strangers, the images of the same woman were a lot more flattering and accurate than when they expressed themselves. The results were not astonishing, but they forced women to open their eyes. According to the data, 54% of women confessed they were their worst critics.

What did they achieve with the video?

Generated record-breaking online interest with 114 million views in the very first month. This success came from video marketing secrets Dove leveraged by producing the video in 25 languages and distributing it across 33 official channels. The video struck a chord with the audience, leading to over 3.8 million shares within a month and 15,000 new followers on their YouTube channel in just two months.

Dove and their agency Ogilvy and Mather took home the Titanium Grand Prix in June 2013 for this campaign that set the standards for those that followed.

Lays – Crowdsourced Crunch

Lays outsourced the creativity and created a frenzy on social media when it did the “Do us a Flavour contest”. It created a frenzy among all the chips junkies telling them that their opinions matter and will be heard, along with giving them a say in product development. This campaign remains one of the best marketing campaigns, showcasing how involving consumers in creative processes can boost brand engagement and loyalty.

What did they achieve with the video?

It created close to 4 million flavours, boosted their online fan base to thrice the initial, and boosted their sales by 12% around the United States of America.

Poo-Purri-Toilet Humour

Are you looking to move to the mainstream from the novelty product segment? That is exactly what this video campaign “Girls Don’t Poop” did for Poo-Purri. The video features an elegant young woman who takes toilet humour to a different level and presents the product in such a shiny light that you want to buy it by the end of the video! This campaign is considered one of the best marketing campaigns, as it successfully shifted the brand’s image and captured widespread attention with its unique and humorous approach.

What did they achieve with the video?

Within the week, the video has 6 million views and over 278,000 shares. It was spotted on sites like the Huffington Post and mentioned by Ryan Seacrest on national radio. Ultimately, it increased their Facebook fan base by 354%.

Now let’s look at some of the latest video marketing campaigns that have been shaking the box!

Budweiser Lost Dog

Budweiser has done it again this Super bowl! Their ad was adorable and moving but their follow up video featured above certainly got social media going with constant updates!

What did they achieve with the video?

It ranked first as one of the best campaigns this March and gave Budweiser a true reach of 44,699,311.

T-Mobile – #KimDataStash

The power of selfies met its full potential when T-Mobile got together with Kim and came up with this campaign!

What did they achieve with the video?

Ranking second on the list, this video gained them a true reach of 14,770,579.

Bud Light – #UpforWhatever

Real life meets Pacman and only because of Bud Light. Who would have thought it would be this AWESOME!

What did they achieve with the video?

This video has got them a true reach of 10,610,316 with the making their stand as a brand as clear as possible. It was ranked third on the list in March this year.

In all these brand marketing campaigns, what stood out was the videos’ effect on the viewers, and that is what you need, too. Contact us to find out how you can make it happen for you!

Dr. Mohmad Altaf Tali

Last updated: December 18, 2024

Dr. Mohmad Altaf Tali possesses a distinguished Ph.D., reflecting more than twelve years of exceptional academic prowess and an extra two years of practical industrial involvement. His doctorate in management underscores his expertise in the domains of Media and Entertainment, Marketing, and various other disciplines.